A digital festival campaign highlighting adidas’ annual Creators Club Week, a membership-only campaign, which in this edition drove $50 million + in revenue for the brand. This festival focused on 3 different stages, involving 6 adidas ambassadors: Change with Karlie Kloss and Cyrill Gutsch, Create with Pusha T and Paolina Russo, Innovate with Paul Pogba and Phil de Simone.

This activation consisted of 40 different MGFX posters, a still life product shoot, and a serie of videos and cutdowns from each talent, as well as two raffles to win the upcoming products.