Client
Bumble
Fall in love with dating
AGENCY
72andSunny Amsterdam
Director
Sheila Johansson
Production company
New-Land London
Post Production
Glassworks Amsterdam
Sound design
Wave Studios Amsterdam
Post Producer
2022
The campaign is based around the woman dating expectation taking control of their dating life embracing the good and the bad dates, the people you meet and the process of discovering what you want along the way. It display the woman taking control of her dating journey as a place for self-discovery and exploration. The films were produced to 10 markets, including adapting the European look and feel to the Australian deliverables.