Client
adidas Terrex
Swift R3
AGENCY
Studio a
Production company
PINC Solutions
Photography
Sophie Odelberg
Producer
2021
A campaign to refresh Terrex positioning in fast hiking equipment market targeting young consumers. The campaign consisted of two shoots: a shelf-shoot with the Swedish photographer Sophie Odelberg to create a mood film and a product focus film and photography in the Germa mountains to populate the adidas e-commerce website.