Two campaigns to celebrate the launch of the Tesla Model 3 in Europe. A combined purposed shoot where 7 Tesla owners were surprised to test drive the new car, as well as beauty shots of the car in traditional European scenery. Secondly, A lead generation campaign that partnered Tesla and GoPro - giving Tesla model 3 owners a GoPro kit to film their Life with Model 3. The content then lived as a digital experience on the Tesla Website.